Affiliate Marketing Profits – How to avoid common mistakes
Affiliate marketing is one of the most effective and powerful ways
of earning an income online. It’s the way that I started my business
many years ago and it has worked out great for me. It can be the
same for you especially if you avoid common mistakes that can
hurt your chances of success.
Like all businesses, there are lots of pitfalls in the affiliate
marketing business. Some of the most common mistakes can end
up costing you a large portion of the profits you make and you may
not even realize it’s happening. That is why it is better to avoid
these mistakes from the start.
Mistake #1: Choosing the wrong affiliate programs.
We talked a lot about choosing the right affiliate programs in
lesson two now let’s find out why it’s so important to your business
that you don’t choose the wrong programs to promote.
You see, many people want to earn from affiliate marketing as
fast as possible and I can’t blame them. Who doesn’t like quick
cash. But, in their rush they tend to choose what I like to call a
bandwagon product. They choose this product because they think
it is in demand without actually considering if the product appeals
to them or their prospects.
This isn’t a very wise move and could end up hurting your business
in the long run. Especially if you end up losing the confidence of
your readers and customers by promoting products to them that
they aren’t interested in.
Instead of jumping on the bandwagon, try to choose a product that
you and your prospects are truly interested in. Take the extra time
to plan your actions and do some research about that product to
see if it is in demand.
A quick way to find out if a product is in demand is to do a quick
Google search for the product and see if anyone else is promoting
it. If you see several Google ads on the side of the search results
page you can be fairly sure that there is a good market for the
product. On the other hand if there very few or no ads for the
product then you may want to drop that product and move on.
On a side note if there are too many ads for the product then your
competition will be pretty stiff and you may want to reconsider
promoting it. But market research is an entirely different subject
than what we are discussing in this short course, so we will move.
Mistake #2: Joining too many affiliate programs.
Since affiliate programs are very easy to join, you might be
tempted to join multiple affiliate programs thinking it will help you
maximize your earnings. On some level this seems to make
because what do you have to lose by joining every program you
While the idea of having multiple sources of income is a great
one, joining multiple programs and attempting to promote them all
at once will only hurt your chances of success. Simply because
you will lose focus and it will prevent you from concentrating on the
programs that will make you the most money.
It is far better to focus your efforts on a select few than to try and
stretch yourself to thin promoting every program you can find in
hopes one of them will hit the mother load.
The best way in my humble opinion to get the results you want is
by joining one program at a time. Ideally one that pays a 50% or
more commission per sale. Then focus your attention on it until you
see that it is making a reasonable profit, then join another affiliate
program, preferably one related to the first one and repeat the
process until you have a whole network of related products making
The technique may take a little more time and effort on your part,
but what you will end up with is a solid foundation for your growing
business and that is well worth the effort.
Mistake #3: Not buying the product or service you are promoting.
As an affiliate, your main goal is to effectively and convincingly
promote a product or service and to find people willing to
purchase it through your affiliate link. For you to achieve this goal,
you must be able to relay to your prospective customers the main
benefits of that product or service. This is very difficult to do when
you haven’t tried the product yourself.
While you may still have success promoting products that you
haven’t personally used or at least reviewed, you will never reach
it’s maximum income potential unless you can honestly and
convincingly recommend it.
So, try the product or service personally first before you sign up as
an affiliate to see if it’s really delivering what it promises. If you do,
then you will be well aware of its advantages and disadvantages.
Your prospective customers will then feel the sincerity and
truthfulness in your review of the product and this will help
encourage them to try it out for themselves.
There you have it. The three most common mistakes that many
affiliate marketers make. Now you can do your best to avoid
making the same mistakes.
Remember time is the key. Take the time to analyze your chosen
affiliate programs. Get a system in place for promoting them and
then you will be able to maximize your affiliate earning and build a
solid foundation for your business.
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