Among those well versed in internet marketing, duplicate content is something of a sticky issue. The exact nature of the problem is in what constitutes duplicate content, with some internet marketers insist anything that has previously been written on any other website qualifies as duplicate content – while others say

All the major search engines compete to make their search results as relevant, up to date and informative as possible. For a search engine to be considered effective, and therefore gain users, it relies on its reputation for providing the right information for any given search term. They’re right for

For a search engine to keep their listings up to date, and present the most accurate search engine results, they perform an action known as a ‘crawl’. This is essentially sending a ‘bot’ (sometimes known as a ‘spider’) out to crawl the internet. The bot will then find new pages,

Think back to the days before the internet, when everyone looked for business listings in the Yellow Pages or a similar hard copy directory. Now, imagine you’re trying to find a plumber. You go to the “P” page, flick through, and only see three plumbers listed. It’d be a massive

“SEO” stands for “search engine optimization”, and as the name would suggest, it’s all about utilizing your website so that search engines can find it easily. When someone searches for a website, they will key a few choice words in to their chosen search engine. For example, if they’re looking